Paid media · 22 July 2026
Product listing ads for marketplace sellers
A practical structure for running product ads without burning your margin.
Separate your best sellers from everything else. They deserve their own campaign and their own budget, because their economics are completely different.
Fix your feed before you raise bids. Titles, categories and images do more for performance than bid tweaks in the first month.
Set a target return that reflects your actual margin, not your revenue. Plenty of sellers scale themselves into a loss because they optimised the wrong number.