SEO · 9 August 2026
The SEO basics that still work in 2026
Search has changed a lot. The fundamentals have barely moved.
Make pages fast, make them crawlable, and give each one a clear job. That still accounts for most of what technical SEO can do for you.
Then write things worth reading. AI summaries have raised the bar for thin content, but they have also made genuinely useful, specific pages more valuable, because those are what get cited.
Finally, earn mentions. Links still matter, but so do unlinked brand mentions in places your customers already read.